NJOY Gets Funding

Well, well, well….he’s BACK.  

Sean Parker, one of my favorite people of all time, has joined a group that’s funding NJOY to the tune of $75 million.  If you don’t remember Sean Parker, he’s the one who founded Napster and later went on to become a part of Facebook.  He’s played by Justin Timberlake in the hit movie “the Social Network” – see the clip below.

The funding will be used for “marketing, clinical trials, research and development, and international expansion” according to the news story I read here.

This marks a major move for NJOY, who recently went on a big campaign with their new product, the “King,” which launched in New York.

Parker is known for investing in disruptive companies and likes the idea of investing in a huge market like e-cigarettes, apparently.  E-cigarettes are not currently regulated by the FDA, but are currently a booming industry which cannot be ignored.  Figures have been estimated that the current market share is $500 million globally, which was previously $250 million, and before that, much less obviously.  (Check my facts, those are all from stories I read online.)

I do love the fact companies are getting funded and the industry continues to grow.  With people like Sean Parker getting involved, the future is bright.

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